Meet Lori 💖

Hi!

I’m Lori and the founder of eatmybabyco. 

My label came about in 2020 when shopping for my two year old daughter (at the time) and feeling a disconnect between the clothes being offered and our cultural identity. I love embracing new cultures but felt the designs offered just weren't relevant to how we lived as second-generation Aussies. 

Now don't get me wrong! We love our Aussie foods - namely Vegemite, avo toast and soy milk latte! We love seeing these iconic foods being well-represented and already printed by other brands, however there was nothing to represent the other side of our beautiful Multicultural Australia.

We embrace all things that make us uniquely different. Our passion is to help children be proud of their heritage and cultural identity.

So what forms our identity? If you don't know, there’s a whacky world of Asian snacks! It's crazy. Do yourself a favour and visit your nearest Asian grocers! You'll thank us after. Our pantry is always stocked with these snacks. My love for these snacks runs so deep, I wanted to adorn my daughter and every other delicious baby in them.

Thus, eatmybabyco. was born.