About Us ❤️

Hi!

I’m Lori and the founder of eatmybabyco. 

My label came about when shopping for my 2 year old daughter and feeling a disconnect between the clothes being offered and our cultural identity. I love embracing new cultures but felt the designs offered just weren't relevant to how we lived as 2nd-generation Aussies. 

Now don't get me wrong! We love our Aussie foods - namely Vegemite, avo toast and almond milk latte! We love seeing these iconic foods being well-represented and already printed by other brands, however there was nothing to represent the other side of our beautiful MULTICULTURAL AUSTRALIA.

So what forms our identity? If you don't know, there’s a whacky world of Asian snacks! It's crazy. Do yourself a favour and visit your nearest Asian grocers! You'll thank us after. Our pantry is always stocked with these snacks. My love for these snacks runs so deep, I wanted to adorn my daughter and every other delicious baby in them.

Thus, eatmybabyco. was born. 

We believe in culturally-inclusive designs, sharing the beauty of every unique culture, and most of all…letting kids be kids.

Our dream one day is to feature snacks from around the world...but for now, lets start small with our first ever collection featuring Asian-inspired snacks. x